Special Issue in the Journal of Marketing Management

The conference chairs will edit a Special Issue in the Journal of Marketing Management which will center on start-ups, arts and creative industries. This call is running in parallel with the conference: Participation in the conference is a prerequisite for submission to JMM.

The closing date for submissions is 15 July 2019.

Please access the corresponding Call for Papers with the following link: Full CfP.

Deadline extension for research papers and Brand Science Slam

More than 90 papers and applications for the Brand Science Slam have already been submitted for the GBC 2019. But almost as many inquiries came as to whether an extension of the submission deadline would be possible. We want the best ideas and research pieces. Therefore, the conference team decided to extend the deadline by ten days. The final deadline is now 15 November 2018, but no further extension is possible as we want to notify all authors by 17 December and the review and decision process will take some time.

Welcome to Berlin!

“Berlin is poor, but sexy”

– Klaus Wowereit, former municipal of Berlin –

Welcome to the 14th Global Brand Conference 2019. We are proud to organize the 14th GBC at the HWR Berlin. We invite you all to visit the international, vibrant and edgy city Berlin, the capital of Germany from 8th until 10th May, 2019.

Start-ups, Arts & Creative Industries – Fresh Perspectives on Brands

is not only our conference topic, but also our inspiration. Our goal is to organize a “fresh” conference. We will combine rigor and relevant brand science presentations with inspiring keynotes, an interactive tape art workshop, remarkable locations and new presentation formats. For us the Global Brand Conference is characterized by inspirations, networking with old and new friends and strong memories. We will work hard to fulfill these brand promises.

Prof. Dr. Carsten Baumgarth (Coference Chair GBC 2019)