Welcome to Berlin!

“Berlin is poor, but sexy”

(Klaus Wowereit, former municipal of Berlin)

Welcome to the 14th Global Brand Conference 2019. We are proud to organize the 14th GBC at the HWR Berlin. We invite you all to visit from 8-10 May, 2019 the international, vibrant and edgy city Berlin, the capital of Germany.

Start-ups, Arts & Creative Industries:
Fresh Perspectives on Brands

is not only our conference topic, but also our inspiration. Our goal is to organize a “fresh” conference. We will combine rigor and relevant brand science presentations with inspiring keynotes, an interactive tape art workshop, remarkable locations and new presentation formats. For us the Global Brand Conference is characterized by inspirations, networking with old and new friends and strong memories. We will work hard to fulfill these brand promises.

Prof. Dr. Carsten Baumgarth (Coference Chair GBC 2019)